Conversion Rate DefinedLink to the Conversion Rate Defined of this page
When we talk about a website’s “conversion rate,” we refer to the percentage of visitors who take a desired action. This could range from making a purchase to simply filling out a contact form. A high number of visitors doesn’t mean very much, if those clicks don’t turn into customers.
The Importance of Good DesignLink to the The Importance of Good Design of this page
First impressions are lasting. A well-designed website not only captures attention but also guides the user intuitively to the sections they are looking for. Good design will make a website look good, as well as be easy to use.
Speed is CriticalLink to the Speed is Critical of this page
”For every second delay in mobile page load, conversions can fall by up to 20%.”
-Google
Sluggish load times are conversion killers. The faster your site, the higher the chance that a visitor will perform a desired action.
Mobile is No Longer OptionalLink to the Mobile is No Longer Optional of this page
”Half of consumers browse for products and services on their smartphones, while only one in five complete purchases using those phones.”
-Akamai
If your site isn’t accommodating for mobile users, you lose those customers. The above quote is highlighting the fact that many websites do not make the mobile experience easy enough for people to complete the sale.
Accessibility MattersLink to the Accessibility Matters of this page
Making your website accessible is not just about compliance; it also impacts conversion rates. A site that is easy to navigate is more likely to turn visitors into customers.
SEO and Conversion RateLink to the SEO and Conversion Rate of this page
SEO isn’t just about driving traffic to your site; it’s also about driving the right kind of traffic. Pages optimized for search engines are more likely to attract visitors who are actually interested in your products or services, thereby increasing the chances of conversion.
ConclusionLink to the Conclusion of this page
Turning clicks into customers involves several elements, from fast load times to mobile responsiveness and SEO best practices. All these pieces come together to create a more effective website. To miss out on any one of these is to miss an opportunity for greater revenue.